Skip to main content

Our Story

Our Journey

Our roots can be traced back to 15 March 1907 where The Ayer Hitam Planting Syndicate Limited was founded and mainly cultivated rubber at Bukit Hitam Estate, Selangor.

On 28 March 1961, the Company was listed on Kuala Lumpur Stock Exchange and its principal activities included rubber and oil palm plantations, and property development encompassing homes, commercial units and industrial buildings. Celebrating a century of achievements in 2007, we adopted a new name, TAHPS Group Berhad.

In 2017, we rebranded and changed our name to AYER Holdings Berhad and boasted a market capitalisation of more than RM500 million. Our subsidiaries include Bukit Hitam Development Sdn Bhd, Yee Seng Plantations Sdn Bhd, The Ayer Hitam Development Sdn Bhd and Cendana Maju Construction Sdn Bhd.

As we build upon our legacy of being a trusted and reliable property and plantation organisation, we will continue to realise dreams and to a bigger extent, Celebrate LIFE.

Our Vision

To enhance value for stakeholders as a leading player in land-based businesses and activities.

Our Mission

To go beyond benchmarks - to ensure sustainable shareholder value and exceed customers’ expectations through innovative products and services; and from hand-to-heart, committing to our core values, we are a responsible corporate citizen; a preferred employer; and choice partner for business.

Our Values


Integrity in all we do

Honesty and the highest standards with ourselves and with each other is where it all begins.


Passion to realise

The joy we can provide to our customers and partners keeps us ticking!


Commitment to deliver

We’re fiercely committed to building lives and livelihoods, not just brick and mortar.


Balance in life

We believe life should be celebrated inside and outside the office.


Board of Directors

Mr. Lim Kee Choon (Chairman)

Non-Independent Non-Executive Chairman

Mr. Lim Ke Hun

Non-Independent Non-Executive Director

Ms. Lim Wan Yee

Non-Independent Non-Executive Director

Mdm Chang Wee Yon

Alternate Director to Ms. Lim Wan Yee

Mr. Edwin Jose Gomes

Alternate Director to Mr. Lim Kee Choon

Tan Sri Datuk Yong Poh Kon

Independent Non-Executive Director

Mr. Chin Yoong Kheong

Independent Non-Executive Director

Tan Sri Arpah Binti Abdul Razak

Independent Non-Executive Director

Corporate Governance

  • Board Charter

  • Board Diversity Policy

  • Director’s Code of Conduct

  • Nomination and Remuneration Committee: Terms of Reference

  • Audit Committee: Terms of Reference

  • Remuneration Policy and Procedures

  • Corporate Governance Report 2021

  • Employee Diversity Policy

  • Employee’s Code of Conduct & Ethics

  • Whistleblower Policy

  • Bribery & Corruption Prevention Policy

  • Fit & Proper Policy