CAREERS
Senior Executive, Marketing
Department
Marketing
Location
Bukit Puchong Gallery
Reports To
Sales & Marketing Manager
Job Description
- Assist to develop and implement corporate sales and marketing, branding strategies to meet business and sales & marketing objectives.
- Assist on Marketing Plan implementation, tracking and making appropriate responses/ actions for effective implementation and outcome.
- Execute marketing initiatives and activities for AYER’s brand. Assist to develop strategic digital marketing initiatives to penetrate the marketplace with innovative concepts, creative ideas, strong Brand execution and positioning for first mover advantage.
- Work with internal departments and teams to strategize plans and budgets for Brand positioning exercises, CSR awareness and customer outreach for sales and marketing functions.
- Work with external agencies, influencers and vendors to maximise returns on investment for marketing projects; prepare proposals on initiatives and activities to drive awareness and brand positioning of AYER.
- Constantly assisting in developing new and innovative promotional sales and marketing packages, programs, events, online programs, digital outreach to create and maximise customer engagement and experience.
- Review and ensure marketing collaterals (online or print) for effectiveness of content, design and quality of visual & content for strong Marketing and Branding impact.
- Drafts and prepares content, develops creative perspective and strong impactful implementation plans and meets deadlines for effective and efficient deliverables.
- Assist to conceptualize, source, manage and create 3rd party collaborations to enhance sales and marketing, CSR and digital marketing initiatives for win-win situations which will bring incremental value to AYER in such collaborations.
- Consistently conduct market surveys and competitors’ analysis.
- Provide input and feedback to immediate superior to formulate marketing strategies.
- Assist to plan and strategize yearly and monthly marketing campaign and/or activities to generate leads for sales conversion.
- To participate and be in duty at sales gallery as well as on location of projects or property launches as when required.
- To update and compile various reports related to Laporan 7F, KPKT, Sales Kit, Sales Chart, Sales Reports, and for local authorities (MPSJ, MPS, JKR, MBPJ, LLM) for license & permits for outdoor advertisements - billboards, banner, bunting, etc.
- To carry out assignments or any other matters that may arise from time to time as assigned by the management.
Requirement
A recognized degree in Marketing, Psychology, Mass Communications, Public Relations, International Business or equivalent.
3 - 5 years of relevant experience in corporate marketing/ property marketing/ digital marketing.
Hands-on experience in marketing, creative, advertising, CSR programs or digital marketing is an added advantage.
Possess own transport .